Ūhane Rituals
Brand Identity, Iconography, Colour, Typography, Social Media Suite
Ūhane Rituals is a healing and self-care brand rooted in Hawaiian traditions, offering Hawaiian bodywork and rituals through Lomi Lomi Nui. Their work supports women on a journey of transformation, connection to self, and emotional healing. Founder, Laura approached Mauka Creative seeking a brand identity that would honour the sacred, feminine energy at the heart of their practice, while remaining contemporary and refined.
Our creative direction was guided by themes of femininity, the sacred, and the rhythm of the ocean, weaving Hawaiian cultural references throughout.
At the core of the identity is a thoughtfully crafted logotype. Each letterform in the primary logo draws inspiration from stages of womanhood; the curves of pregnancy, the womb, and the ever-flowing cycles of life. It was essential that the logotype felt soft yet strong, reflective of the nurturing yet transformative experiences offered by Ūhane Rituals.
Alongside the primary logo, we developed a distinct brandmark: the ‘Ū’ letterform reimagined as a feminine figure. With the macron doubling as a wave or flowing hair, this mark anchors the brand to its Hawaiian roots and reveals a subtle heart when rotated; an intentional nod to the love and care behind the brand’s mission.
We designed a suite of custom icons featuring native Hawaiian plants, each chosen for their cultural significance and symbolism in healing, protection, and resilience. These included Naupaka, Hala, Hāpuʻu, ʻUlu, and Kī, creating visual storytelling elements to enhance brand collateral.
“I’m about to launch my business and I needed a logo designed so I used Mauka Creative. Elise took the time to really get to know my brand & vision, she was so thorough and I’m absolutely stoked at what she created. Her communication was great throughout the whole process and she went over and beyond what I expected. I also got her to help with a social media package as well, very handy! Thank you so much Elise, I loved working with you.”
— Laura Clayton
Northern Edge Furniture
Northern Edge's commitment to high-quality, minimalist furniture inspired us to create a brand identity that reflects their focus on practicality and wellbeing. With clean lines, geometric elements, and a calm, tranquil aesthetic, our design captures the essence of their philosophy.